Brief No 2. The solution
the statement watch
———— As a someone who likes diamonds and oversized statement watches, this had to be exceptional. He already owned a white diamond, gold case Franc Vila so we proposed a more versatile and refined design that would still appeal.
This maverick brand is super niche and has a cult-like following. Aside from its signature oval case shape, the Franc Vila Cobra Suspended Skeleton is a talking point: the skeletonised movement is completely suspended by a series of tiny springs. The client’s favourite colour, blue, was the instant choice for the seamless carbon details, while black diamonds on the case and buckle added a more delicate sparkle that increases the versatility of occasions the timepiece can be worn.
———— If the watch industry doesn’t offer a watch you like – one that answers your practical and aesthetic needs – then why not create your own brand? That is exactly what Spaniard Franc Vila did in 2004. Vila was not new to the watch world, he’d been an enthusiastic collector since childhood, but after academic studies centred on art, design, science and philosophy his career proved equally eclectic with stints in film production, biochemistry, education and, appropriately for someone from Valencia, luxury leather goods.
Vila is a natural iconoclast and his watches flourish outside of the design mainstream where he is resolved to stay. The influence of his home – Valencia is well known for its expertise in leather and porcelain – shows in his often playful use of colour and in his insistence on superb craftsmanship and ever-present practicality. Vila never forgets that a watch should always be useful and beautiful. Contemporary, original classics – this is high-art watchmaking at its finest.
Cobra Suspended Skeleton
Hours and minutes
Black DLC titanium
Blue carbon fibre
Hand-set black diamonds
sapphire front and back
Black alligator strap, rubber lining
Black DLC titanium buckle
hand-set with black diamonds
In the making
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